Tracy Lin

Manchester, UK · Content marketing and copywriting

Stories that people
choose to read.

I trained in a newsroom before moving into marketing, and I kept the habit: find what people already care about, then give the brand a place inside it. It works the same on a Facebook page, a YouTube channel, or a campaign brief.

Read the writing See the numbers
  • 0YouTube views
  • 0watch hours
  • 0subscribers
  • 0impressions

Lifetime figures from gloop, my independent YouTube channel. Screenshots below.

Selected writing Read the words themselves A news feature I translated, social copy I wrote and transcreated, and my published reporting from Taiwan

The receipts

Real channel, real analytics

gloop is my independent YouTube music channel, built from zero as a solo project. Lifetime numbers, straight from my YouTube Studio.

Verification:

Case studies

Three brands, three audiences

B2B electronics, agricultural ESG and an entertainment channel: my roles, briefs and measured results, with screenshots.

ChinNan website news section with English content marketing articles
Audience facing content marketing on the corporate site: health, people and ESG angles instead of spec sheets.
ChinNan YouTube tutorial video with chaptered description
Customer education video content: scripted, chaptered and search friendly.
ChinNan recruitment fair booth post on Facebook
Event communication: campus fairs and branding events for international clients.
Role
Brand Marketing Executive · Nov 2022 to May 2024
Brief
B2B connector manufacturer, international clients
Work
YouTube to website content funnel · ESG storytelling rollout · LinkedIn and B2B social · sponsored branding events
Results
Website CTR +150% in 3 months (GA4) · social reach and engagement +227% · events for 300+ international clients · partnership inquiries +30%
Evidence
3 screenshots, this card
Workshop group photo at an agricultural training seminar
Industry seminars with the Ministry of Agriculture: agenda, promotion and the room itself.
Role
Brand Marketing Executive, then Brand Marketing Manager · Sep 2021 to Aug 2025
Brief
Vertically integrated rice producer, own farms and mill · government Traceable Agricultural ESG initiative
Work
Targeted social campaigns · nutrition led SEO content · Ministry of Agriculture seminars, agenda and promotion · event logistics
Results
Revenue +25% with the ESG campaign · ~100 seminar attendees, 100+ cooperating farmers adopted traceable practices · e-commerce revenue +15%
Evidence
1 photo, this card
YouTube Studio overview showing 1,916,777 lifetime channel views
Lifetime channel analytics, YouTube Studio.
Role
Founder and digital content creator · Jun 2018 to present
Brief
Independent YouTube music channel in Mandarin, built from zero
Work
Long form seamless loop videos · titles, thumbnails and metadata · Shorts, TikTok and Reels spin offs · community management
Results
Breakout video 1.11M views and 298K watch hours · channel views +89% in 2 months · retention +20% · 3,000+ subscribers
Evidence
YouTube Studio screenshots, this card and the dashboard above

Background

Journalism first,
then marketing

MSc Marketing
University of Manchester, Global Futures Scholarship, 2025 to 2026
B.A. Journalism
Fu Jen Catholic University, minor in Sociology, GPA 3.9 of 4.0
Craft
Copywriting and editing, SEO content, video production, campaign analytics in GA4
Languages
English and Mandarin, writing natively for audiences in both

Contact

I'm available to start immediately.

tracy.ihsuanlin@gmail.com LinkedIn: tracylin8